The SAM Coupé had a distinctive design and was equipped with a Z80B processor running at 6 MHz. The system featured 128 KB of RAM, which could be expanded to 4.5 MB. The computer supported a resolution of 256 x 192 pixels with a color palette of 16 colors. The SAM Coupé also had a built-in disk drive and could be connected to a television or monitor, enhancing usability.

One of the features of the SAM Coupé was the ability to run software specifically developed for the computer, as well as compatibility with older Sinclair software.

Unfortunately, the SAM Coupé was not successful in the market. Despite its innovative features and strong specifications, it faced fierce competition from other computers such as the Atari and the Amiga. It was also notable to launch an 8-bit computer in 1989. Furthermore, the marketing of the SAM Coupé was not effective enough to reach a wide audience. The limited availability of software and the high price compared to competitors also contributed to the computer's failure. Ultimately, this led to a short lifespan and a limited impact on the computer industry.